Monday, April 11, 2011

Sunday TV Ratings: 'The Cleveland Show' Improves, While Most Others Hit Season/Series Lows

         The 7PM was full of repeats and a 13 minute Masters overrun on CBS, with a new American Dad on FOX averaging a 1.6 in Adults 18-49, 60 Minutes, averaging around a 2.2, and Dateline NBC with a 0.9 being the only original programming in the hour.

          8PM saw the finale of ABC's Secret Millionaire, which fell to a series low 2.3 and 9.1 million viewers. On FOX The Simpsons also dropped to a series low 2.3 and just a hair under 5 million viewers. That was followed by Bob's Burgers, which posted a 1.9. The bad news continued, with NBC's The Next Great American Restaurant pulling a series low 1.2. Leading the hour was The Amazing Race, which averaged a time-slot winning 2.8.

          An episode of Family Guy won the night, with a 3.3 in the Adults 18-49 demo. That was followed on FOX by The Cleveland Show which actually increased week-to-week, up 14% to a 2.4. CBS aired a new Undercover Boss, which averaged a 2.9, NBC went with the first hour of Celebrity Apprentice, which pulled a 2.6, and ABC pulled up the rear with a 1.8 for the first hour a special Brothers & Sisters episode.

          At 10PM, NBC lead with a 3.2 for the second half of Celebrity Apprentice, while the second hour of ABC's Brothers & Sisters didn't fare nearly as well, averaging another 1.8. Cancellation continues to look more likely for the vet, as ratings continue to slide. CBS played the middle, with CSI: Miami averaging a decent 2.4 and about 10 million viewers.

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